<body> Public Ad Campaign: A Space Called Public - Munich
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Tuesday, October 22, 2013

A Space Called Public - Munich

Pay Nothing Until April, 2003 / 2013 Lenbachplatz, traffic island, 80333 Munich Installation until September 9 
The large-format billboard displays an impressive mountain-collage by Ed Ruscha: On the visually expressive panorama of a snow-covered mountain range, we read the inscription: "Pay nothing until April". Presented in the public space, the work with its combination of text and image is reminiscent of advertising posters in the city. By taking the stance of the neutral observer, Ed Ruscha is fond of using his lettered images to reflect the banality of metropolitan reality and the mass media. The motif for Munich is derived from an extensive series of paintings with which the artist does not wish to define any semantic fields or convey any logical messages. Instead, he provides space for inexplicable association and reflection in order to lend a poetic note to Munich – as well as some confusion.

More on the entire project [HERE]

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