Re+Public: Moto Wall Digital Mural from The Heavy Projects on Vimeo.
To many, the PublicAdCampaign project is about the removal of outdoor advertising from our shared visual environment in an effort to "clean up" our public spaces from the mental pollution caused by outdoor advertising. While I would not argue that is one of the most important aspects of this project, it does not take into account our belief that "cleaning up" does not mean a visual environment devoid of life. To the contrary we see the removal of outdoor advertising as a vital step in the creation of a public environment that promotes public media and visual interaction.
Some years ago, I met a guy over at the Heavy Projects and we bagan to explore the potential of AR to not only create a more democratic public media space, but also to leap over that vital step of removing outdoor ads by simply replacing them in the new digital public environment. For PublicAdCampaign this new technology gave us visions of an interactive and publicly curated media space where your ability to purchase outdoor space did not determine your ability to produce media there. It is an exciting idea that we simply had to explore.
Over the past few years we have been working with this new medium and could not be more excited to finally launch our free Re+Public mobile app. Re+Public harnesses this new technology to glimpse at a new digital future for public space and there is much work to be done exploring these concepts further as people become more comfortable with AR and wearables become a part of our everyday lives. Until then, please download the Re+Public app, visit the site, and Like us on facebook so we can continue to explore this incredibly rich new artistic domain.
Labels: digital, Miami, MOMO, New York, PublicAdCampaign, Re+Public, street art