<body> Public Ad Campaign: Official Re+Public 1.0 Launch
This blog is a resource for ad takeover artists and information about contemporary advertising issues in public space. If you have content you would like to share, please send us an email.

Monday, November 18, 2013

Official Re+Public 1.0 Launch


Re+Public: Moto Wall Digital Mural from The Heavy Projects on Vimeo.

To many, the PublicAdCampaign project is about the removal of outdoor advertising from our shared visual environment in an effort to "clean up" our public spaces from the mental pollution caused by outdoor advertising. While I would not argue that is one of the most important aspects of this project, it does not take into account our belief that "cleaning up" does not mean a visual environment devoid of life. To the contrary we see the removal of outdoor advertising as a vital step in the creation of a public environment that promotes public media and visual interaction. 

Some years ago, I met a guy over at the Heavy Projects and we bagan to explore the potential of AR to not only create a more democratic public media space, but also to leap over that vital step of removing outdoor ads by simply replacing them in the new digital public environment. For PublicAdCampaign this new technology gave us visions of an interactive and publicly curated media space where your ability to purchase outdoor space did not determine your ability to produce media there. It is an exciting idea that we simply had to explore. 

Over the past few years we have been working with this new medium and could not be more excited to finally launch our free Re+Public mobile app. Re+Public harnesses this new technology to glimpse at a new digital future for public space and there is much work to be done exploring these concepts further as people become more comfortable with AR and wearables become a part of our everyday lives. Until then, please download the Re+Public app, visit the site, and Like us on facebook so we can continue to explore this incredibly rich new artistic domain. 

Labels: , , , , , ,

0 Comments:

Post a Comment

Subscribe to Post Comments [Atom]

<< Home


      Sharon Zukin
      The Cultures of Cities


      Miriam Greenberg
      Branding New York

      Naomi Klein
      No Logo


      Kalle Lasn
      Culture Jam


      Stuart Ewen
      Captains of Consciousness


      Stuart Ewen
      All Consuming Images


      Stuart & Elizabeth Ewen
      Channels of Desire


      Jeff Ferrell
      Crimes of Style


      Jeff Ferrell
      Tearing Down the Streets


      John Berger
      Ways of Seeing


      Joe Austin
      Taking the Train


      Rosalyn Deutsche
      Evictions art + spatial politics


      Jane Jacobs
      Death+Life of American Cities