<body> Public Ad Campaign: Vermibus - Dissolving Europe
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Wednesday, January 15, 2014

Vermibus - Dissolving Europe

Vermibus is a Berlin based artist who removes advertising, alters it with a thinner, and then replaces those ads on the street to a ghostly affect. Somewhere between ad criticism and plain ad takeover work, his imagery rides a thin line and speaks to both. I cannot be happier to see Vermibus taking this medium to new heights by touring so heavily and being so damn productive. I think you will see a lot more of this artist in the coming years.

It is interesting to see a real sub genre of artists using outdoor advertising venues as their main medium. While these artists do have definitive styles of working, the outdoor ad venue is a vital component in their process. Artists like OX, Posterboy, and Vermibus are defining their practice around the alteration and ultimately their power over commercially based public media systems. I almost cannot believe it and hope that one day you might see even more artists working this way, walk into survey gallery shows, and hear talks about the unique history of this sub genre within the public art discourse. Only time will tell.

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