<body> Public Ad Campaign: Random Projects in Perth, WA
This blog is a resource for ad takeover artists and information about contemporary advertising issues in public space. If you have content you would like to share, please send us an email.

Sunday, June 1, 2014

Random Projects in Perth, WA

LENT/TIME Perth 2014

I was recently in Perth, Western Australia for the PUBLIC festival put on by FORM. I was asked to come as part of Re+Public, a side project to PublicAdCampaign exploring our digital commons. I can't go to another country to do a digital mural and not get my hands dirty making new keys, and work, in bus shelters. Big thanks to Kid Zoom and Stormie Mills for being amazing artists and friends while I was in town.
For this quick takeover I spelled out the words LENT TIME using 4 double sided bus shelters, on the busy St Georges Terrace. The lettering was intentionally abstract with the hopes that the images stood out as random designs, before being understood together as a word. In one direction the viewer read LENT and the other TIME, a comment on the short duration that the work would likely be up.

LENT/TIME Perth 2014
LENT/TIME Perth 2014
LENT/TIME Perth 2014
LENT/TIME Perth 2014
LENT/TIME Perth 2014
LENT/TIME Perth 2014
LENT/TIME Perth 2014
LENT/TIME Perth 2014
LENT/TIME Perth 2014

I then did a quick run of phonebooths along the same large street. Each phonebooth had its advertisement removed and was then photographed. This photograph was then installed several days later at the same location much like the Echo project. It was in fact Kid Zoom who coined the name Echo project and so I found it fitting to do something similar in his home town.
Echo #1 - Perth 2014
Echo #2 - Perth 2014
Echo #3 - Perth 2014

Labels: , , , , ,

1 Comments:

Blogger Udy Regan said...

A few friends who came over to Perth saw these outdoor advertising and installations, among many others and it is very interesting to see people, they say, who interacted and reacted to these. I recall the same last year wherein it created a lot of virality in social media. Perth is somehow perceived as a laidback place but being one allows people to appreciate these arts more and a number of these art installations are springing up everywhere.

31.7.14  

Post a Comment

Subscribe to Post Comments [Atom]

<< Home


      Sharon Zukin
      The Cultures of Cities


      Miriam Greenberg
      Branding New York

      Naomi Klein
      No Logo


      Kalle Lasn
      Culture Jam


      Stuart Ewen
      Captains of Consciousness


      Stuart Ewen
      All Consuming Images


      Stuart & Elizabeth Ewen
      Channels of Desire


      Jeff Ferrell
      Crimes of Style


      Jeff Ferrell
      Tearing Down the Streets


      John Berger
      Ways of Seeing


      Joe Austin
      Taking the Train


      Rosalyn Deutsche
      Evictions art + spatial politics


      Jane Jacobs
      Death+Life of American Cities