NO AD Launches With ICP Content

Summary: NO AD is proud to announce our first collaboration with the International Center of Photography (ICP). Taking advantage of NO AD’s unique digital platform, ICP will showcase works from its current exhibition, Sebastião Salgado: Genesis. 

VIDEO LINK: https://vimeo.com/105301636 
WEBSITE: noad-app.com

 

Sebastião Salgado, A San hunter holds a korhaan (Eupodotis melanogaster). This bird is captured using its eggs as bait and a snare made of twigs. When the korhaan tries to retrieve the egg, its neck becomes trapped in the noose. Botswana. 2008. © Sebastião Salgado/Amazonas images—Contact Press Images.
 

NO AD is a free mobile device application that uses Augmented Reality technology to resurface NYC subway advertisements with art, creating a new exhibition space on top of old advertising infrastructure. For more information about NO AD, download our initial press release [HERE]. Like any new exhibition space, we want to bring arresting content to our users on an ongoing basis. We will do this by working with institutions and curators to provide unique content from all disciplines.

From mid-October through the end of November, NO AD will display photographic works in conjunction with the renowned International Center of Photography. The first part of the ICP’s participation will be dedicated to Sebastião Salgado: Genesis, an exhibition on view through January 11, 2015, at the International Center of Photography, 1133 Avenue of the Americas, New York, NY. NO AD will include 54 arresting images of fleeting cultures and environment, presented alongside a video of the artist’s thoughts on climate change.

As the first of many collaborations ahead, we want to thank ICP for its vision and support. We hope that NO AD will become an alternative exhibition space for New Yorkers, bringing them closer to the rich cultural content this city has to offer. We could not be happier that ICP has chosen to use this new format to reach out to new audiences in progressive ways. For more information visit the web links below, or download the app and test it using the advertising image provided.

NO AD x ICP (Oct. 15 – Nov. 31)
www.noad-app.com
www.icp.org

After you download NO AD you can use the image below to test it right on your computer.