<body> Public Ad Campaign: The Lamp Super Bowl Ad Break 2015
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Wednesday, February 18, 2015

The Lamp Super Bowl Ad Break 2015

The Lamp is an amazing organization that teaches media literacy to young adults, and is run by DC Vito, its executive director. Thier online video editor is used to "break" commercial tv messages and this video shows thier efforts in action during the 2015 Superbowl. While I know this isn't outdoor advertising related, these ads are about as public as they get. Giving students the ability to "talk back" to these often misleading messages, empowers them to think critically about all of the imagery and content intent on altering thier behavior. Visit the Lamp, [HERE]


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