Nice little writeup on Wide Walls about NO AD running in Berlin.
If you take a look at panorama of some big city in the world, you will probably see some huge billboards around. These huge outdoor advertising structures might ruin your view, right? If you use public transport, there is a big chance you will be “forced” to read commercial messages from the advertising posters on bus, train or subway stations. Commercials and advertisements are all around us (in public and virtual world), and sometimes it can be exhausting – we are living in a world when it is difficult to absorb so much information. Imagine if you could transform ads into art! Well, it is possible thanks to the No Ad App (mobile application) created by Re+Public. This application has just been launched in Berlin! More [HERE
Labels: ad takeovers, Augmented Reality, Berlin, digital, NO AD, subway