<body> Public Ad Campaign: Ad-free art on the underground: Düsseldorf's 'pure' new metro line
This blog is a resource for ad takeover artists and information about contemporary advertising issues in public space. If you have content you would like to share, please send us an email.

Sunday, February 21, 2016

Ad-free art on the underground: Düsseldorf's 'pure' new metro line

These days, our public spaces are thought of as opportunities to tap into the vast wealth of attention that we collectively possess as we move through our shared environments. Typically that attention is directed towards advertising and our thoughts are asked to ruminate on our relationship to the automobile we drive, the type of detergent we wash our clothes in, or the entertainment we will use to pass the hours post dinner and pre sleep. Public space as a vehicle to promote conspicuous consumption, and this demand of our attention for specified motivations can leave us feeling intruded upon, taken advantage of, or manipulated. It makes sense because this is precisely what is happening, although we might not couch it in such terms, having become so comfortable with advertising's ever presence in our lives, and particularly in our public. The truth of the matter is we are being used when we step out of the house and that is no way to be treated in a space which is at least partially your own.

The recent opening of several new train stations in Dusseldorf, Germany seems to deeply understand this idea, as well as the power of art to expand ones attention as opposed to focusing it singularly.
"What is perhaps most inspiring about the project is how the lack of adverts means people can be people, and not consumers. Klussmann says: “Art is often used to attract people to buy things.” But here it is just about the art and the space, and wherever your imagination takes you. "
This notion reminded me of an obvious little piece of advice that in the digital age we fail to recognize and surely follow. Our minds need, in fact thrive on down time, those moments in between when our attention is unfocused and our thoughts drift. It is in these moments of drift that my mind makes new connections and novel thoughts bubble up to the surface without prompting. In the age of smartphones, we are woefully inept at allowing ourselves these moments of drift as we incessantly check Facebook, Instagram, Feedly, or some other constantly updating source of attention fodder attempting to fill those down moments.

Public space treated correctly can allow our minds the space to drift, or it can be used as a vehicle to distract us and keep our minds mulling over the minutia of capitalism. It seems like we should demand the later as it is in our best interest, and yet a newly minted subway system like this one in Dusseldorf is a noteworthy anomaly.

VIA: The Gaurdian
It was an unusual project,” says Berlin-based artist Heike Klussmann, a lead designer of the new U-Bahn line, which opens on Saturday in the German city of Düsseldorf. Fifteen years in the making, the Wehrhahn metro line consists of six new stations running east to west beneath the city centre, collaboratively designed by architects, artists and engineers. “Normally the construction part happens first and then the artists are commissioned. Here the architects, artists and engineers worked together from the beginning,” she says. More [HERE]
Image of the Stockholm subway as another example of Germany's progressive use of thier public spaces.

Labels: , , ,

8 Comments:

Blogger Gain Credit Loan said...

With Gain Credit Personal Loans, you can get instant loan/money for a wide range of your personal needs like renovation of your home, marriage in the family, a family holiday, your child's education, buying a house, medical expenses or any other emergencies. With minimum documentation, you can now avail a personal loan at attractive 3% interest rates. This is trust and honest loans which you will not regret, Contact us via Email: gaincreditloan01@gmail.com

Your Full Details:
Full Name. . .. . .. . .. . .. . .
Loan Amount Needed. . ...
Loan Duration. . .. . .. . .. . .
Phone Number. . .. . .. . ..
Applied before. . .. . .. . ..
Country. . .. . .
Email Us: gaincreditloan01@gmail.com

27.5.16  
Blogger David James said...

Get a Loan Today At 3% Interest Rate, contact us at:davidloans760@gmail.com

Welcome to DAVID JAMES Loan Company, This is a legit loan Company, formed to help individuals who are in need of financial crises and help them achieve their goals in life.

Available Loans we offer are,

1. Personal Loans (Secure and Unsecured)
2. Business Loans (Secure and Unsecured)
3. Combination Loan
4. Consolidation Loan And Many More:

Interested clients should please send request to our email for application form and terms. Try and see for your self, our wonderful services that does not exceed Working days for loan processing and just only (1)hour 35 minutes of loan Transfer.

EMAIL---[ davidloans760@gmail.com ]

Warm Regard

9.7.16  
Blogger Barrister K Jackson said...

I am Mrs.Sandra Bents from Germny, God has bless me with two kids and a loving husband, I promise to share this Testimony because of God favor in my life,2months ago I was in desperate need of money so I thought of having a loan then I ran into wrong hands who claimed to be a loan lender not knowing he was a scam. he collected 2,000USD from me and refuse to email me since. then I was confuse, but God came to my rescue, one faithful day I went to Court after the Case of my friend I share idea with a friend and she introduce me to ERIVAN LOAN COMPANY, she said she was given 50,000USD by MR ERIVAN , THE MANAGING DIRECTOR OF ERIVAN LOAN COMPANY . so I collected his email Address ,he told me the roles and regulation and I followed, then after processing of the Documents, he gave me my loan of 30,000 POUNDS .you can contact him on via email : (erivanloancompany@yahoo.com) I am sure he will help you.

17.7.16  
Blogger Barrister K Jackson said...

I am Mrs.Sandra Bents from Germny, God has bless me with two kids and a loving husband, I promise to share this Testimony because of God favor in my life,2months ago I was in desperate need of money so I thought of having a loan then I ran into wrong hands who claimed to be a loan lender not knowing he was a scam. he collected 2,000USD from me and refuse to email me since. then I was confuse, but God came to my rescue, one faithful day I went to Court after the Case of my friend I share idea with a friend and she introduce me to ERIVAN LOAN COMPANY, she said she was given 50,000USD by MR ERIVAN , THE MANAGING DIRECTOR OF ERIVAN LOAN COMPANY . so I collected his email Address ,he told me the roles and regulation and I followed, then after processing of the Documents, he gave me my loan of 30,000 POUNDS .you can contact him on via email : (erivanloancompany@yahoo.com) I am sure he will help you.

17.7.16  
Blogger Palmer Luis said...

Have you been looking for finance options for your new home purchase, construction, refinance, medical cash, family cash, personal or business purpose. Welcome to the future! Finance made easy with us. Contact us as we offer our finance service at a low and affordable of 3% interest rate for long and short cash term,reply to this Email; commercialeasservice222@mail-me.com for more details.

1.8.16  
Blogger Zuma Loans said...

Good Day, Are you in need of financial assistance? Have you thought of obtaining a loan? Probably you have been turned down by your local banks in quest of getting a loan. Search no further, we are currently offering long and short term loans to the public at large. We can help you with a loan at a very low interest rate.Email us Now zumaloans@mail.com or zumaloans@gmail.com

8.9.16  
Blogger David Mark said...

To Whom it may concern!!!

Are you a businessman / woman? Are you in any financial mess or you need
funds to start your own business? or to pay off your bills or start a good
business? Contact us on davidmike756@gmail.com. You can also Text or Call
Our Head Office In United state of america on +19513561932.
required to fill the info :
Name—-
Amunt—-
Duration—-
Phone number—
Country—
Regards,
FROM: DAVID MIKE Loan Company
+19513561932.
davidmike756@gmail.com

9.9.16  
Blogger Palmer Luis said...

We are sincere Government well registered and certified private moneylender permitted to render financial assistant to individual and cooperate bodies, ranging from the Amount of $5,000 to $100,000,000 Million Dollars ,Euro and Pounds with long loan repayment period of 1 year to 50 years. Loan Available now are Business, Personal, House,Travel and Student Loans. Apply for a loan today. Its Easy and fast to get at 2% interest rates and monthly installment payments. Check-out this great offer. If you are interested do get back us with these information,Your Name: Address:City:Country:Phone:Amount Needed:Loan Duration: Contact via email.fastneasservice22@muslim.com

28.9.16  

Post a Comment

Subscribe to Post Comments [Atom]

<< Home


      Sharon Zukin
      The Cultures of Cities


      Miriam Greenberg
      Branding New York

      Naomi Klein
      No Logo


      Kalle Lasn
      Culture Jam


      Stuart Ewen
      Captains of Consciousness


      Stuart Ewen
      All Consuming Images


      Stuart & Elizabeth Ewen
      Channels of Desire


      Jeff Ferrell
      Crimes of Style


      Jeff Ferrell
      Tearing Down the Streets


      John Berger
      Ways of Seeing


      Joe Austin
      Taking the Train


      Rosalyn Deutsche
      Evictions art + spatial politics


      Jane Jacobs
      Death+Life of American Cities