<body> Public Ad Campaign: Ad-free art on the underground: Düsseldorf's 'pure' new metro line
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Sunday, February 21, 2016

Ad-free art on the underground: Düsseldorf's 'pure' new metro line

These days, our public spaces are thought of as opportunities to tap into the vast wealth of attention that we collectively possess as we move through our shared environments. Typically that attention is directed towards advertising and our thoughts are asked to ruminate on our relationship to the automobile we drive, the type of detergent we wash our clothes in, or the entertainment we will use to pass the hours post dinner and pre sleep. Public space as a vehicle to promote conspicuous consumption, and this demand of our attention for specified motivations can leave us feeling intruded upon, taken advantage of, or manipulated. It makes sense because this is precisely what is happening, although we might not couch it in such terms, having become so comfortable with advertising's ever presence in our lives, and particularly in our public. The truth of the matter is we are being used when we step out of the house and that is no way to be treated in a space which is at least partially your own.

The recent opening of several new train stations in Dusseldorf, Germany seems to deeply understand this idea, as well as the power of art to expand ones attention as opposed to focusing it singularly.
"What is perhaps most inspiring about the project is how the lack of adverts means people can be people, and not consumers. Klussmann says: “Art is often used to attract people to buy things.” But here it is just about the art and the space, and wherever your imagination takes you. "
This notion reminded me of an obvious little piece of advice that in the digital age we fail to recognize and surely follow. Our minds need, in fact thrive on down time, those moments in between when our attention is unfocused and our thoughts drift. It is in these moments of drift that my mind makes new connections and novel thoughts bubble up to the surface without prompting. In the age of smartphones, we are woefully inept at allowing ourselves these moments of drift as we incessantly check Facebook, Instagram, Feedly, or some other constantly updating source of attention fodder attempting to fill those down moments.

Public space treated correctly can allow our minds the space to drift, or it can be used as a vehicle to distract us and keep our minds mulling over the minutia of capitalism. It seems like we should demand the later as it is in our best interest, and yet a newly minted subway system like this one in Dusseldorf is a noteworthy anomaly.

VIA: The Gaurdian
It was an unusual project,” says Berlin-based artist Heike Klussmann, a lead designer of the new U-Bahn line, which opens on Saturday in the German city of Düsseldorf. Fifteen years in the making, the Wehrhahn metro line consists of six new stations running east to west beneath the city centre, collaboratively designed by architects, artists and engineers. “Normally the construction part happens first and then the artists are commissioned. Here the architects, artists and engineers worked together from the beginning,” she says. More [HERE]
Image of the Stockholm subway as another example of Germany's progressive use of thier public spaces.

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