New Beastmaster work in Madrid.

Barcelona - Title: “You can stretch the truth”.

Beastmaster recently sent in these ad takeovers from Madrid and Barcelon that I really love. The production value is fantastic and his messaging is consistently interesting. I just wish he would ditch the logo. The logo thing is a pet peeve of mine because it warrants the criticism, "isn't this just an ad for yourself? and if so, what gives you the right?" While I do agree that adding a logo does make the work self promotional, I do not believe it invalidates the work. The messaging Beastmaster is putting across is in direct conflict with many of the advertisings core ideals and is a welcome replacement. Either way the work is thought provoking and well worth taking a look at [HERE]

Madrid - Title: “White Limo”.