How Corporations Will Use Artificial Empathy to Sell Us More Shit

VIA: Motherboard

Empathy is a tricky business. The range and complexity of human emotion makes it difficult, if not impossible, to ever really understand how someone else is feeling. Nevertheless, empathy is considered to be a crucial aspect of what makes us human—indeed, our brains appear to be hardwired for it. So perhaps it won’t come as much of a surprise that as machine learning becomes ever more sophisticated and capable of mimicking some of the most complex functions of the human brain, figuring out a way to teach a computer empathy is quickly becoming a business in itself. More [HERE]