Join us at May Day on 176 Nicholas Ave in Brooklyn, on July 15th between 7pm and 9pm for a practical introduction to Advertising Takeover work. The event is free and you can easily register for the limited number of seats on Eventbrite [HERE
] A friend will give a bit of history into the movement before I give a very brief introduction to the tools and my preferred method of working.
Subvertising is the practice of altering, removing, or reversing of commercial outdoor media spaces that has seen an emergence over the last few years. From huge projects with 600 advert takeovers to individual site-specific interventions, a range of collectives and individuals have successfully enrolled the practice into a tactical force for political movements and for critical artistic practices. This event starts by offering a brief historical and theoretical overview of the practice before sharing all the practical skills and knowledge required for undertaking your own advertising takeovers in New York. We’ll bring in posters and painting materials to create our own adverts during the workshop. Come and join us!
Labels: ad takeovers, PublicAdCampaign