<body> Public Ad Campaign: New OX Collaboration In Paris
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Saturday, July 9, 2016

New OX Collaboration In Paris

Here is a new collaboration between OX and one of his 80's crew members Trois Carre from the streets of Paris. I've said it before but I'll say it again, OX is my favorite ad takeover artists out there. While this piece is definitely a collaboration, partially cause OX just doesn't go this detailed very often and usually relies on simpler abstractions with his work, I still feel OX through and through. The relationship to the surrounding environment is something OX includes in most pieces and this collaboration relies heavily on the staircase to ground itself. For me, this is a very important tool for the ad takeover artist cause it allows the viewer to realize that something is amiss. Once that recognition happens, (something that can be very difficult given how much viewers try to avoid ad messages and how ingrained commercial messaging is in these spaces, as opposed to public art or commentary) viewers can begin the process of thinking about advertising in public spaces as a concept. We are all so aware of culture jamming, political commentary, and the general agenda of trying to undermine commercial messaging that I think it goes in one ear and out the other. Not to mention, even if you receive a culture jammed message loud and clear, you still think heavily about the company behind the errant message. In light of that it seems the only logical response to an over saturation of commercial media is to remove it entirely. To me these pieces do well by talking about the frame and not what was once inside.

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