Tom Wiscombe redesigns the L.A. billboard (and is chosen over Zaha Hadid's proposal)

VIA: Archinect

Although Los Angeles has had its battles over supergraphics—those painted on advertisements that often stretch multiple stories on a building's facade—the billboard as a concept has received substantially less attention, unless the provocative imagery on it causes fender benders. However, Tom Wiscombe's proposal for digital, vertically aligned, two-sided billboards that allow people to walk inside of them injects new life into an otherwise sleepy structure, making them less car-centric and more about public space. More [HERE]