What was Truth in Advertising?

I just got an email from the TIA and I have to be honest, I wasnt aware of thier work. This adds to the list of early billboard alteration teams like the Billboard Liberation Front, B.U.G.A.U.P, Ron English (whose work has gone off the deep end by wrapping around and eating it's own tail), and The CDC. Take a look and brush up on history.

You are invited to visit an exhibit of some of the finest billboard alterations you have ever seen. Here's one:

These billboards appeared on the streets of Santa Cruz, California, from 1980 to 1985. The billboards were made over by a clandestine network of midnight billboard editors operating under the name of Truth In Advertising, or TIA for short.

This exhibit of their historic work was first presented in 2007 at the Santa Cruz Museum of Art and History. Now for the first time the exhibit is available on the web. It's made up of 12 billboards presented in the order in which they appeared on the streets of Santa Cruz. The sequence also tells the story of Truth in Advertising, and documents publicity and commentary. More [HERE]