A Guerrilla Campaign Is Replacing Ads with Art Around New York City
2017 is looking to be a great year already with the launch of AiAP (Art in Ad Places). RJ Rushmore and Caroline Caldwell have spearheaded an ambitious yearlong project that aims to make a sustained critique of outdoor advertising and its deleterious effects a part of our day to day conversations. I will wait till the project is further along to give my full analysis and critique, (reserved for the deserving and not meant to come off punitively) but suffice to say I am very excited about what they are doing and have high hopes for their unique approach to bringing this issue to the forefront of public consciousness. Having spoken to both of RJ and Caroline before this project began to take shape, I know there will be some heavy hitters joining the fray by participating in AiAP and I look forward to hearing the reasons they have lent thier work to such a potentially contentious issue. Until then, keep your eyes on the work of these two activist curators and expect the ad takeover movement in New York to see a renewed interest and vigor.
As flowers bloomed last spring, a billboard advertising $1,000 off a Brazilian butt lift popped up outside artist Caroline Caldwell’s Brooklyn apartment. It pictured a giant, airbrushed ass in a skimpy bikini against a beach background — an image Caldwell had to look at every day. “I laughed it off at first, but the billboard was designed to make me feel self-conscious, and I got tired of it,” Caldwell told Hyperallergic. “I became determined to fill my life with art that would make people feel anything else.” More [HERE]