Augmented reality and artistic experience(s)

It is 2017 so lets talk about the future by talking about our past work.  NO AD: NYC from Heavy on Vimeo. “Augmented reality and artistic experience(s)”: the choice of title is not down to chance. In effect, if there is one area that indeed proposes to “augment” the artistic experience, both in its creative process – the production - but also in our experience, apprehension and discovery of art, it is virtual reality and its associated technologies, mixed reality and augmented reality. Perhaps even more than its contemporary virtual reality – that has benefitted for two years from disproportionate prominence –augmented reality or AR, appears capable to us, on a daily basis, and very simply (AR only requires a smartphone or a tablet) of transforming both creativity AND artistic experiences. Through detailed examination, Digitalarti will aim to provide support for this theory, but also to offer examples of what is being done, attempting to highlight the pertinence and the originality of the proposed approaches. In short, we will present a panorama of art in augmented reality. More [HERE]