Chase Had Ads on 400,000 Sites. Then on Just 5,000. Same Results.

Carpet bombing is not always the most effective way to hit your target. In advertising it seems to be the same. we must wrestle with the fact that we are as a species less decision makers than creatures of habit and curb the influences which we wish to avoid. Advertising could do us all a service by backing off its ever agressive stance and targeting us with greater accuracy, potentially with our consent. We do need to know things about the world of commerce, I think we would just all rather not be choking on the messages and in control of our attentional focus. 

VIA: NY Times

As of a few weeks ago, advertisements for JPMorgan Chase were appearing on about 400,000 websites a month. It is the sort of eye-popping number that has become the norm these days for big companies that use automated tools to reach consumers online. More [HERE]