New York Today: Getting a Subway Ad

There is something incredibly dystopian and also utopian about beaming in real time moments of collective joy to an entire city.

VIA: NY Times

Good morning on this so-so Thursday.

If you’re reading this on the subway, perhaps you’re sitting (or squished like a sardine) near an ad.

Maybe for a mattress.

Or tampons.

Or a divorce lawyer.

Or college.

For a transit system with about 5.6 million daily riders — an audience of 11 million eyeballs — you can be sure ad space on the subway is coveted real estate.

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