<body> Public Ad Campaign: Payphone-Replacing LinkNYC Kiosks Not Generating Projected Revenue
This blog is a resource for ad takeover artists and information about contemporary advertising issues in public space. If you have content you would like to share, please send us an email.

Tuesday, May 7, 2019

Payphone-Replacing LinkNYC Kiosks Not Generating Projected Revenue

Intersection seems to be loosing money on their LINK NYC project by failing to meet projected ad revenue targets and essentially having to pay the city to operate a public infrastructure. This yearly loss doesn't even account the initial installation cost of development and hardware. It would seem like this business deal was a bad idea. And yet, Intersection continues to rapidly expand into other markets like London, Newark, and Philadelphia. What this article fails to mention is LINK NYC was never about the ad revenue but rather the data collection and Google's long term interest in harvesting the digital exhaust produced by cities. New York and most other cities aren't foolish enough to go all Quayside and render Google ground up control, so Intersection is going at it piecemeal. If the LINK NYC towers loose a few million on advertising, that is a small price to pay for the access to NYC's streets and the behavioral data that can be collected at scale with such a massive public infrastructure deployment. And dont think that traditional advertising is the only revenue source. The sale and use of behavioral data is incredibly lucrative and probably the main source of projected income as traditional forms of consumer manipulation give way to softer forms of quiet influence that leave us wanting without a clue where the wanting came from.

During a February 2016 press conference, Mayor Bill de Blasio made the first phone call on New York City’s first LinkNYC kiosk, stationed at the corner of 16th Street and 3rd Avenue. “It will be the biggest and fastest network in the world, and completely free of charge. And one thing I know about my fellow New Yorkers, they like things that are free of charge," said de Blasio. More [HERE]

Labels: , ,


Blogger shopify said...

mobile app development services Right from idea generation until the execution phase, our app development process is solely focused on building apps that present feature-rich and appealing visual aesthetics

Blogger qwe said...

tumbona terraza ikea
nike zoom strike sprinter
gants si assault factory pilot noir oakley
camisa cuadros franela mujer
galocha rosa feminina
adidas run falcon on feet
ghete galbene piele
hama stiftplatte einhorn amazon
moleton nike preço
veste velour carhartt
bañador neopreno mujer oysho
jogging fille 14 ans adidas
melhores marcas de mochilas masculinas
beistelltisch mit stauraum
nike air max 97 silber
adidas niño verde agua
béret a pompon bretelles uniforme
rompecabezas de obras de arte para arma
venta de bicicletas para ejercicio
sudadera nike vintage
lidl online dirndl
adidas noir doré

Blogger Kamran Afzal said...

Hi there, this weekend is good in support
of me, as this point in time i am reading this enormous educational piece of writing here at my residence.
ashampoo slideshow studio crack

Blogger Patch {Love} said...

Wow, amazing block structure! How long
Have you written a blog before? Working on a blog seems easy.
The overview of your website is pretty good, not to mention what it does.
In the content!
Recuva Pro Crack
Downie Crack
Native Instruments Battery Crack
Waves Gold Bundle Crack
Typing Master Pro Crack

Blogger Flora Walker said...

Any company trying to advertise its goods or services should use digital marketing as a key strategy. Numerous Digital Marketing Service In Delhi

Blogger john warner said...

This comment has been removed by the author.


Post a Comment

Subscribe to Post Comments [Atom]

<< Home

      Sharon Zukin
      The Cultures of Cities

      Miriam Greenberg
      Branding New York

      Naomi Klein
      No Logo

      Kalle Lasn
      Culture Jam

      Stuart Ewen
      Captains of Consciousness

      Stuart Ewen
      All Consuming Images

      Stuart & Elizabeth Ewen
      Channels of Desire

      Jeff Ferrell
      Crimes of Style

      Jeff Ferrell
      Tearing Down the Streets

      John Berger
      Ways of Seeing

      Joe Austin
      Taking the Train

      Rosalyn Deutsche
      Evictions art + spatial politics

      Jane Jacobs
      Death+Life of American Cities