Rushing to Top Up Your SEPTA Key? You’ll Have to Watch This Ad First

VIA: Philly Magazine

It’s a rare thing, these days, to find a true example of what marketers call a captive audience. It used to be the case that an advertiser could slap an image along the inside of a subway car, and your options were essentially twofold: Distract yourself with a book or magazine, or give the ad a read (or three). It’s not like you had anything better to do as the train rumbled along. More [HERE]