<body> Public Ad Campaign: Rushing to Top Up Your SEPTA Key? You’ll Have to Watch This Ad First
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Wednesday, May 8, 2019

Rushing to Top Up Your SEPTA Key? You’ll Have to Watch This Ad First

It’s a rare thing, these days, to find a true example of what marketers call a captive audience. It used to be the case that an advertiser could slap an image along the inside of a subway car, and your options were essentially twofold: Distract yourself with a book or magazine, or give the ad a read (or three). It’s not like you had anything better to do as the train rumbled along. More [HERE]

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