In Stores, Secret Surveillance Tracks Your Every Move
VIA: The New York Times
Imagine you are shopping in your favorite grocery store. As you approach the dairy aisle, you are sent a push notification in your phone: “10 percent off your favorite yogurt! Click here to redeem your coupon.” You considered buying yogurt on your last trip to the store, but you decided against it. How did your phone know? More [HERE]
Imagine you are shopping in your favorite grocery store. As you approach the dairy aisle, you are sent a push notification in your phone: “10 percent off your favorite yogurt! Click here to redeem your coupon.” You considered buying yogurt on your last trip to the store, but you decided against it. How did your phone know? More [HERE]
Labels: digital advertising, NY times, tracking
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This scenario illustrates how data-driven marketing influences shopping experiences. By utilizing location-based notifications, stores can effectively remind customers of past interests, encouraging Sprunked Game impulsive purchases. It raises questions about privacy and consumer behavior.
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