<body> Public Ad Campaign: FaceApp Shows We Care About Privacy but Don’t Understand It
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Wednesday, July 24, 2019

FaceApp Shows We Care About Privacy but Don’t Understand It

I have been posting a lot of articles on data privacy because it related directly to my interest in outdoor advertising and the influence industry as a whole. While advertising and OOH advertising more specifically tried to greet you where you were in an effort to capture your attention and influence the trajectory of your thoughts, your digital data exhaust is being used to predict in more accurate ways than you can imagine, your emotional and psychological profile at any given moment in an effort to serve that influence to you on a device you have already given your undivided attention. The goal, like advertising is not mind control, but the subtle nudge of outcomes. Don't demand a society that bows to consumer culture and finds itself so deep in the forest of capitalism that we cannot see our way out, but rather slowly push us there over generations by making each moment of each individuals life more likely to involve a consumer interaction. With enough data, this doesn't become a hypothetical but an inevitable outcome of a society that has allowed our daily lives to be subtly influenced by the needs of capital over the needs of our society. 

VIA: NY Times
FaceApp, a mobile face-editing application, has all the necessary components for a viral privacy scandal: a catchy concept, celebrity users, a mysterious company and a stampede of public interest.

Here’s the rundown of FaceApp’s 15 minutes of fame: A viral app lets us see what we might look like as a wrinkle-laden 75-year-old. Users click “yes” on the terms of service without looking, and start snapping and uploading pictures. More [HERE]

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