News / Advertising Creative agency buys $10k of blank ad space to give everyone a break from ads
VIA: It's Nice That
Wunder, an independent Canadian creative agency based in Halifax, Nova Scotia, has taken out $10,000 worth of advertising space only to fill it with absolutely nothing. In a stunt that ultimately goes against what the agency exists to do, the self-initiated campaign – titled White Christmas – offers respite from the deluge of advertising at this time of year by posting blank ads on print and digital billboards, buses, bus stops, newspapers, social media and even radio.More [HERE]
Labels: ad takeovers, advertising
8 Comments:
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Reading about a creative agency buying a public space for advertising got me thinking about the importance of security in both physical and digital spaces. Recently, I came across the story of Ofer Baazov, who was involved in cyber crimes, exploiting gaps in digital security. This highlights the need for vigilance, not just in online environments but in public spaces as well. Just as advertisers must secure their physical investments, we must safeguard our digital presence against threats. Understanding the tactics of people like Baazov reinforces my commitment to protecting both my digital and physical environments from potential exploits.
Wunder's White Christmas campaign showcases the power of a well-crafted holiday ad. It’s a great example of how a paid advertising creative agency can bring innovative, heartfelt concepts to life, leaving a lasting impact on audiences
That's a fantastic initiative! A breather from constant ads is definitely welcome. It's almost like a digital palate cleanser. Makes me think of the incremental joy of Cookie Clicker , only this time, the reward is a moment of peace.
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