You See Pepsi, I See Coke: New Tricks for Product Placement
VIA: The NY Times
Then there was virtual product placement. Products or logos would be inserted into a show during the editing, thanks to computer-generated imagery.
Now, with the rise of Netflix and other streaming platforms, the practice of working brands into shows and films is likely to get more sophisticated. In the near future, according to marketing executives who have had discussions with streaming companies, the products that appear onscreen may depend on who is watching.
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Labels: ad creep, digital advertising, news articles, NY times, product placement
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I agree with the author of this article. Nowadays in terms of the COVID-19 pandemic, streaming services are really popular. It's great that I have found one statistics project writing service https://mid-terms.com/statistics-research-projects/ and now I can watch Netflix more because I have more free time.
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Product placement evolves: physical, virtual, and now personalized! Soon, streaming services will tailor on-screen brands based on viewer data, creating hyper-targeted advertising. Imagine Funny Shooter 2 appearing in an action scene tailored just for you!
That's a fascinating observation! I remember noticing the same soda can pop up in my favorite shows and feeling like it was a secret nod to certain brands. It makes me wonder how viewers relate to the content when it's so tailored to them. Sometimes, it's nice to break away from all that by having real, random conversations—you can try sites like Omegle. You never know who you'll meet or what you'll talk about there!
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