Propaganda volta às ruas de São Paulo com anúncio de cerveja

Sao Paulo has been ad free for several years now after the swift actions of its mayor brought a reckless situation under control. While I have not visited Sao Paulo, images suggested that everything from the largest billboards to the smallest postings came down quickly after the implementation of Lei Cidade Limpa. According to sources in Sao Paulo this just changed with the implementation of bus shelter advertising and freestanding ads affixed to city clocks. I am unsure of the politics of this new action which seems to go against the very notion of the "clean city law" but what is clear is that the spirit of the law has been broken with this new development. No longer is the city controlled by an overwhelming proliferation of commercial messages but in its place we have an institutionalized use of public space for commercial messaging. While it may not appear as blighting as the disarray that stood years before, the effects of widespread commercial imagery on the society as a whole is nonetheless the same. I look forward to seeing what the community response to this overnight betrayal of the "clean city law" which was so popular amongst Paolistas.

VIA: Folha De S. Paulo

Seis anos e três meses após o início da vigência da Lei Cidade Limpa, coube a uma marca de cerveja abrir caminho para a volta da publicidade nas ruas de São Paulo. [Mais Aqui]