MTA Considering Animated Tunnel Ads, Again

The MTA operating budget is over 10 billion dollars. Advertising revenue continues to be championed as an answer to our monetary woes, but consistently accounts for less than 1% of the MTA' stotal budget. That's somewhere around 2.25 cents on your ride to get rid of all advertising in the MTA.

VIA Gothamist

The MTA, always looking for a quick buck these days, is bringing back an old idea: in-tunnel subway advertising. Basically advertisers would pay to put their signs up between stations, designing the ads to appear animated when trains sped by. This is not a new idea—the MTA mulledtesting out a similar scheme back in 2006. [More Here]

Station Domination Reports For The TTC

I just googled "station-domination", a term used to reference when advertising takes over a train station in a metropolitan subway transportation system. The second hit was of of Joe Clark's website www.joeclark.org. It is an assessment of Toronto's reports over the past few years on the effectiveness and general user support for station-domination in the Toronoto subway system. Doesn't seem like they had any reason to go forward with implementing the use of station domination and yet it seems they did. [The truth about station-domination advertising in the TTC]

"More people are opposed to station domination. When asked the question “If the TTC were to allow advertising on the floors, ceilings, and pillars of subway stations, would you be” in favour or opposed? 43% were opposed, while only 39% were in favour. 15% didn’t care. 3% would have to see the ads first."