MTA Considering Animated Tunnel Ads, Again

The MTA operating budget is over 10 billion dollars. Advertising revenue continues to be championed as an answer to our monetary woes, but consistently accounts for less than 1% of the MTA' stotal budget. That's somewhere around 2.25 cents on your ride to get rid of all advertising in the MTA.

VIA Gothamist

The MTA, always looking for a quick buck these days, is bringing back an old idea: in-tunnel subway advertising. Basically advertisers would pay to put their signs up between stations, designing the ads to appear animated when trains sped by. This is not a new idea—the MTA mulledtesting out a similar scheme back in 2006. [More Here]