<body> Public Ad Campaign: XOOOOX H&M to HIV
This blog is a resource for ad takeover artists and information about contemporary advertising issues in public space. If you have content you would like to share, please send us an email.

Thursday, July 17, 2008


I'm not usually one for ad reworking. Despite the fact that the message is flipped, the companies name and logo are often still legible and therefore still impressed upon the viewer. I think most people know that the real message in advertisement has nothing to do with the content and more with its simple recognition and therefore these works would be better served by completely annihilating the advertisement. I put this one up to illustrate that point and cause I'm a sucker for perfection and this piece is pulled off flawlessly.

To coincide with the German fashion week in Berlin, XOOOOX liberated two advertising billboards in Berlin.

Labels: , , , ,

      Sharon Zukin
      The Cultures of Cities

      Miriam Greenberg
      Branding New York

      Naomi Klein
      No Logo

      Kalle Lasn
      Culture Jam

      Stuart Ewen
      Captains of Consciousness

      Stuart Ewen
      All Consuming Images

      Stuart & Elizabeth Ewen
      Channels of Desire

      Jeff Ferrell
      Crimes of Style

      Jeff Ferrell
      Tearing Down the Streets

      John Berger
      Ways of Seeing

      Joe Austin
      Taking the Train

      Rosalyn Deutsche
      Evictions art + spatial politics

      Jane Jacobs
      Death+Life of American Cities