<body> Public Ad Campaign: Nevada vegetative billboard proposal shot down
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Saturday, February 28, 2009

Nevada vegetative billboard proposal shot down

The uncanny things that advertising companies will do to work their way around the law and provide viewers with unwanted content is just amazing.

VIA Scenic America

A proposal by the Nevada Department of Transportation (NDOT) to allow "vegetative" billboards and commercial displays at interchanges on Nevada's highways has been rejected by the federal government.

The plan, which agitated some Nevada officials after they first learned about it in media reports, rather than from NDOT, was similar to a proposal in California to allow advertisers to craft billboards made out of flowers and other vegetation on the public right-of-way itself, a move that would have required the waiver of several statutes and regulations governing signage and commercialization on federal roads.

Scenic America was a vocal opponent of the proposal and had communicated its position to the U.S. Secretary of Transportation and other public officials. In a letter to Scenic America President Kevin Fry, FHWA official Regin McElroy wrote, "based on further consideration of all the factors relevant to the proposal, we have decided not to proceed with it."

Although the plan had been given preliminary support by the Federal Highway Administration (FHWA) during the waning days of the Bush administration, federal officials apparently reconsidered the implications for the integrity of the federal highway system and the effect the proposal would have had on several long-standing laws that would have been undermined.

"We are relieved and grateful that FHWA has made the right decision and rejected this proposal," said Fry. "We hope Nevada and other states will first consider the safety of the motoring public, the aesthetics of their roadways, and the dangers of undermining the basic principles that have guided federal highway policy for over fifty years, before considering proposals like this in the future."

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