Ads Realize It's The Quality of the Connection That Entices the Audience

A while back I decided to use the phone kiosks more three dimensionally. Partially this was to allow people to see the advertising displaced, grabbing their attention by using a physical object instead of the flat surface provided by advertising. These pieces eventually became a critique of the content provided by advertising, using crumpled up newspaper, which despite being illegible acted as an enticement for some richer exchange than what is regularly provided by advertising.

I enjoyed these pieces and thought it was only a matter of time before someone in the ad world realized these dull two dimensional surfaces hold so much more potential. Sure enough here is an ad for Tylenol which fills this bus kiosk with coffee cups. It is widely understood that an ad is only successful if it can gain the public's attention first. By providing physical objects, this space is far more engaging and absolutely more effective at holding our ever wandering attentions on our city streets. It's the quality of the connection that entices the audience