<body> Public Ad Campaign: I Can't Even Fathom This
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Wednesday, March 11, 2009

I Can't Even Fathom This

VIA Animal New York

Ad Creep Update is a regular feature on ANIMAL documenting the spreading epidemic of advertising media placement into every nook and cranny of your daily life. Does the thought of staring down a 100 meter ski jump make you want to shit your pants? (Vinko Bogataj would probably evacuate before he got his ski pants down upon entering this stall.) Georgia Max canned coffee, a popular Coca-Cola brand in Japan, transformed bathroom stalls at some local ski resorts like so to promote the beverage. The translated branding on the toilet paper dispenser supposedly reads: "Seriously kick-ass intensely sweet for the real coffee super zinging unstoppable Max! Taste-explosion!" Okey-dokey. Drink Georgia Max, ski faster, gotcha. Also, being that it's a sweetened coffee drink, it probably helps your turd toboggans set indoor speed records, too. Image: coloribus

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