The Storefronts are illegal!

I wanted to know if there was a general rule regarding this new type of signage so I called up and asked the DOB. The definitive answer I got was that these ads, provided they are compliant with proper zoning regulations and are properly permitted, are like any other billboard and completely legal. Fantastic, so why don't these people bother getting permits? Other similar ad wraps have shown up recently and are also operating without permits. What I don't understand is the flagrant disregard for NYC law, which ends up being part of the reason that the public is so outraged. People like me would have very little recourse when complaining about signage in the city if those operating the signs would have the decency to run their business within the confines of NYC law.
Labels: advertising, DOB, illegal advertising, New Advertising, New York, public advertising
2 Comments:
that same wrap-around ad is also located on the corner of houston & ludlow.
If you can get the address, we can call it in. Always good to have a picture as well.
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