Inflatable Supergraphics: Part of McDonalds Ad Blitz for Upscale Coffee Drinks
The building previously sported a supergraphic ad for designer jeans, which wasn’t removed, but covered up by the faux brick of the McCafe sign. Last year, the company that installed the ads, World Wide Rush, got an injunction from a U.S. District Court Judge barring the city from enforcing its ban on supergraphic ads at the location.
According to an advertising industry publication, McDonalds spent $825 million last year on advertising on TV, radio, the internet and billboards and other outdoor advertising venues. To tell McDonalds (for whatever its worth) what you think of their marketing campaign, click here.