<body> Public Ad Campaign: Vampire Diaries Streetscape Video
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Thursday, September 17, 2009

Vampire Diaries Streetscape Video

A few days ago I posted an update on the illegal, Vampire Diaries Streetscape, located at 14th street and 9th avenue. In that post I explained how the video player registers when viewers stand in front of the ad for more than a few seconds. Not only is this an opportunity to collect simple marketing data such as how often the ad is looked at, and how long the viewer engages the ad, but also more specific information about each individual viewer using facial recognition technology that can provide viewer demographics, viewer counts, and even "opportunity to see" counts.
Don't ask me why those girls stopped to join me in my observation, I think they were drunk.

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