<body> Public Ad Campaign: The Clergy Can't Be Happy About This
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Thursday, October 1, 2009

The Clergy Can't Be Happy About This

A while back Charlie Todd of Urban Prankster sent me an image of a church in Italy that was under construction, and covered with a large advertisement. What was odd was that whoever was doing the vinyl wraps had gone through the trouble of first wrapping the scaffolding in a rendering of what the church would look like after construction was finished. My favorite Italian friend (sorry Diego), just sent me some more images of churches in Italy that are covered by large, garish, often offensive advertisements (in the eyes of the papacy). Again they seem to first be wrapped in renderings of the intended restoration. I asked her what the deal was, and she quickly wrote me back.
I mostly found out about the Venice restoration...the church was upset with the leggy chick. Apparently the money for the restoration is given by the City Office for Architectural Art (or something like that) and they raise money by selling ads. They can't actually do this on public buildings but can on Churches. They actually do approve which ads get put up and claim they had rejected this ad but...Anyway, the company that puts up the ads will pay a 500 Euro fine, which is nothing considering they will give about 650.000 Euro for the restoration. I'm still reading stuff
I understand outdoor advertising subsidizes public projects all the time but this seems like a bad idea.

San Simeon Piccolo on the Grand Canal in Venice
The bell tower of the Chiesa dell'Assunta in Positano
San Simeon Piccolo on the Grand Canal in Venice
Chiesa Trinita' dei Monti in Rome

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