Jet Blue "The Flyers Collection" Advertising Campaign

Always advertising savvy, Jet Blue has taken its recent campaign to empty storefronts in New York. Let me explain this very clearly. Jet Blue, or rather the outdoor advertising company Jet Blue is paying, has rented out this storefront but you cannot go in. There is no one there because the products inside are not actually for sale. Available outside is a promotional pamphlet which directs you to a website. www.theflyerscollection.com takes you to a Facebook page where you can view imaginary products that make fun of other airlines lacking services. These same products are on display in this fake retail outdoor advertisement. Wow! I'm not sure how I feel about this but I'm pretty sure it isn't illegal. This isn't the building's first time being used as a giant street level billboard.