<body> Public Ad Campaign: Billboards on Co-ops/Condos: How to Make Money on Signage & Avoid Fines
This blog is a resource for ad takeover artists and information about contemporary advertising issues in public space. If you have content you would like to share, please send us an email.

Tuesday, January 5, 2010

Billboards on Co-ops/Condos: How to Make Money on Signage & Avoid Fines


Frank Lovece, a reporter for the 28-year-old New York co-op/condo-board magazine Habitat, interviewed me about billboard etiquette in NYC a few months ago. The article is a what to do and not do when thinking about renting the side of your co-op to an OAC. It is pretty straight forward, but if you are not familiar with how the process works, an interesting read. As the article is mainly about how to go about renting without getting in trouble with the law, we were contacted as an advocacy group familiar with some of the aesthetic and social issues surrounding outdoor advertising. Quoted at the end of the article, our question was just because you can make money off of selling our collective public spaces, does that mean you should?

Jan. 4, 2010 — Nearly one million dollars.

That's the amount of fines the city levied against 59 Fourth Avenue, in Manhattan's Greenwich Village, for two years of illegal billboard signage. And though that figure is divided among the co-op there and the two companies that brokered and mounted the hanging vinyl billboards for the movie Twilight, TV's King of the Hill and Boost Mobile phones, it's still an enormous sum for any co-op or condo board to absorb. [MORE]

Labels: , , ,

0 Comments:

Post a Comment

Subscribe to Post Comments [Atom]

<< Home


      Sharon Zukin
      The Cultures of Cities


      Miriam Greenberg
      Branding New York

      Naomi Klein
      No Logo


      Kalle Lasn
      Culture Jam


      Stuart Ewen
      Captains of Consciousness


      Stuart Ewen
      All Consuming Images


      Stuart & Elizabeth Ewen
      Channels of Desire


      Jeff Ferrell
      Crimes of Style


      Jeff Ferrell
      Tearing Down the Streets


      John Berger
      Ways of Seeing


      Joe Austin
      Taking the Train


      Rosalyn Deutsche
      Evictions art + spatial politics


      Jane Jacobs
      Death+Life of American Cities