Billboard Blitz (Drink This!) Alters Landscape (Buy That!) of City
This (outdoor advertising) may seem a trivial issue in a city where so many residents face serious difficulties like poverty and health concerns. But it is often these symptoms of systemic dysfunction, the head-splitting noise, the piles of trash, the gut-gripping traffic — the jumble of billboards — that make the days so hard to get through. All over the city, people say, the billboard frenzy has reinforced a sense of alienation. They say they see that there is money, and they know they do not have it, another unintended consequence of economic growth that has so far failed to help lift the poor.
CAIRO — There are just too many billboards in Cairo.
No one is quite sure, exactly, when a lot became too many. Maybe it was when row after row of billboards began taking over sidewalks, making a difficult city to navigate even more difficult.
Or maybe it was when what seemed like every light post was fitted with an advertisement, or two. Or perhaps it was when billboards massive enough to mount atop high-rise buildings were bolted alongside the Nile. (Or for that matter when the billowing sails of the majestic felucca boats on the river were painted over as advertisements, too.) [More Here]