<body> Public Ad Campaign: Graffiti Trains VS Ad Wrapped Trains: What a Shame
This blog is a resource for ad takeover artists and information about contemporary advertising issues in public space. If you have content you would like to share, please send us an email.

Tuesday, June 29, 2010

Graffiti Trains VS Ad Wrapped Trains: What a Shame

Animal New York reports that it has been 21 years since the MTA implemented its clean train policy in an effort to end graffiti ridden subway cars. The program was put in place because it was thought the graffiti contributed to a sense of degrading social control resulting in high NYC crime rates and the general economic plight. To the MTA and the city at large, these public murals literally signified a loss of control. The truth was less succinct and the Graffiti was arguably a profound contribution to the landscape of our transit system as well as a cutting edge art form developing right before our eyes. Nonetheless, bureaucratic control stepped in to eliminate the "threat".
Now instead of the cutting edge art by local urban artists (for free), corporate america is adorning our subways with much less interesting aesthetic creations. If the graffiti wrapped subway cars signified a loss of bureaucratic control, the ad wrapped trains represent a loss of public control of our subway system and visual culture at large. The fact that in an aggressive move the city wiped out the artistic productions of our cities youth and only 21 years later wholeheartedly supports commercial abuse of public space, speaks volumes about the state of our public spaces in general. For whom do these spaces serve? What values do our public environments promote when commerce is held in higher esteem than the residents of our city?
In 1989, the MTA implemented its most successful strategy for eliminating graffiti from the transit system bypulling painted trains from service, denying the roving canvasses an opportunity to traverse the city. Well, 21 years later, that era is over, assuming the ones doing the graphics are paid advertisers, like this fully wrapped whole car promoting Target’s new store in East Harlem. |Photo: SAS|

Labels: , , , , ,

0 Comments:

Post a Comment

Subscribe to Post Comments [Atom]

<< Home


      Sharon Zukin
      The Cultures of Cities


      Miriam Greenberg
      Branding New York

      Naomi Klein
      No Logo


      Kalle Lasn
      Culture Jam


      Stuart Ewen
      Captains of Consciousness


      Stuart Ewen
      All Consuming Images


      Stuart & Elizabeth Ewen
      Channels of Desire


      Jeff Ferrell
      Crimes of Style


      Jeff Ferrell
      Tearing Down the Streets


      John Berger
      Ways of Seeing


      Joe Austin
      Taking the Train


      Rosalyn Deutsche
      Evictions art + spatial politics


      Jane Jacobs
      Death+Life of American Cities