<body> Public Ad Campaign: Broke housing authority mulling putting alcohol, fast food ads on buildings
This blog is a resource for ad takeover artists and information about contemporary advertising issues in public space. If you have content you would like to share, please send us an email.

Thursday, September 22, 2011

Broke housing authority mulling putting alcohol, fast food ads on buildings

The Daily News is reporting that the NY Housing Authority is debating selling advertising rights at some 338 developments across the 5 boroughs. Clearly this is a terrible idea which will result in booze and fast food ads targeted at low income families which will help perpetuate bad habits for families which already face immense hurdles. Advertisers are notorious for drowning low income neighborhoods in advertising for products which perpetuate violence and an unhealthy lifestyle. This is nothing new. What I did find interesting are a few quotes from people interviewed for the article who speak about the ads on housing developments specifically but whose comments resonate on outdoor advertising in general.
"The plan drew outrage from lawmakers and experts who worry advertisers would prey on the projects' low-income residents."

"'It sounds like a grotesque idea,' said Columbia University's Ronald Bayer. 'You shouldn't shove advertisements in people's faces.'
While I think advertising on housing authority property is a terrible idea, does advertising on or city streets not do the exact same thing to the whole of the city? prey on the residents of our city?
VIA NY Daily NewsThe cash-strapped city Housing Authority is considering raking in bucks by selling ads on its buildings - and it could even mean billboards for booze and fast food.

The Housing Authority quietly circulated notice last week that it's looking to hire a consultant to advise them on selling advertising space in developments that more than 400,000 people call home. Full Article [HERE]

Labels: , ,


Post a Comment

Subscribe to Post Comments [Atom]

<< Home

      Sharon Zukin
      The Cultures of Cities

      Miriam Greenberg
      Branding New York

      Naomi Klein
      No Logo

      Kalle Lasn
      Culture Jam

      Stuart Ewen
      Captains of Consciousness

      Stuart Ewen
      All Consuming Images

      Stuart & Elizabeth Ewen
      Channels of Desire

      Jeff Ferrell
      Crimes of Style

      Jeff Ferrell
      Tearing Down the Streets

      John Berger
      Ways of Seeing

      Joe Austin
      Taking the Train

      Rosalyn Deutsche
      Evictions art + spatial politics

      Jane Jacobs
      Death+Life of American Cities