Electric Signs - The Documentary by Alice Arnold

A friend of mine, Alice Arnold, has launched a kickstarter campaign worthwhile supporting. Her documentary, Electric Signs, dives into our illuminated world and asks what affects these intermediary screens play in our lives to come. I've seen the rough cut and it is shaping up to be a fantastic resource. Pledge to her Kickstarter campaign [HERE] and help Alice finish off this film the way it deserves.

In her own words:

ELECTRIC SIGNS is a feature documentary that started several years ago in Hong Kong on a Fulbright Fellowship (Filmmaking), and has since expanded to include many more cities, such as Los Angeles, New York, Las Vegas, Tokyo and Prague. In all of these cities new screen based sign systems are putting TV-style advertising into the public domain. These electronic signs are re-shaping urban environments and re-defining areas of public space by intensifying the commercialization of the public sphere. In addition to the explosion of screens in public spaces, screens are ubiquitous in workspaces and in our daily life activities. These seamless, illuminated electronic surfaces are becoming the devices through which we frame our experiences. ELECTRIC SIGNS explores this new screen culture as it unfolds in the global city.