<body> Public Ad Campaign: Re*public Mobile App is a Reality
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Monday, May 14, 2012

Re*public Mobile App is a Reality

Today HeavyPAC launched our demo version of the Re*public mobile application with the help of MOMO who offered us designs from which we rendered some 3D forms. The application takes advantage of Augmented Reality and its ability to "recognize" objects in our environment. Once recognized the application presents digital content over the recognized object allowing us to create murals with all of the standard digital bells and whistles, sound, 3D, movement, interactivity, web access, etc. With this soft launch it is our hope to get some institutional support so that we can bring a large scale mural project to NYC with the appropriate production values and artistic works. As we develop things further we will keep you posted of our progress and any new AR capabilities that we put into play.
What is truly exciting for me about this new tech is its reproducability. Like the digital music copy, giving an AR location to someone else to use does not prevent your own continued use of the site. By developing AR trigger sites around NY, Re*public is building an infrastructure of AR sites which can be repurposed by many institutions and individuals. This allows for an incredibly open and democratic form of access to public space curation and one which leaps over the current issues of private property and monetary monopolization. In the future I hope that advertisings monopoly will be broken by the public's ability to curate its own visual public space.

Re*Public Website + Demo Video

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