<body> Public Ad Campaign: The Digital Billboard Preservation Act: A Brief History

Monday, November 12, 2012

The Digital Billboard Preservation Act: A Brief History

This site often focuses on the public space issues associated with outdoor advertising, aesthetics, mental health, public accessibility, consumer behavior, etc. While these are all issues which we think outdoor advertising has a net overall negative affect on, an area we often overlook is the political implications that come along with big profits. Ban Billboard Blight takes the time to fully explain the inner workings of the outdoor advertising industries quest for profit in LA, and the backside of these politics do not look good for the public at large and the political process in general when so much money is involved.
Late last year I met with a small group of billboard company representatives and lobbyists for lunch at a downtown cafe. I knew that Clear Channel and other major billboard companies wanted to make a deal with the city to protect existing digital billboards and allow new ones in exchange for taking down some conventional billboards and giving the city a share of digital billboard revenue. I also knew that the purpose of the meeting was to deliver a sales pitch to me–and by extension, the communities where digital billboards are a hot-button issue–on this idea. More [HERE]

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