<body> Public Ad Campaign: Red Rock Media - Food Cart Ads
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Monday, February 4, 2013

Red Rock Media - Food Cart Ads

Walking the city yesterday I came upon a new form of advertising that runs on NYC food carts. According to Winston Jacobs over at Red Rock Media, these gems will cost you $1200.00 a month. I asked about the legality of these little monsters and was told that the city had no right to regulate them as they fall out of their jurisdiction. While I don't understand why that would be other than the fact that there is no fixed address to which one would attach a permit, I sent the image over to the sign enforcement unit with the hopes that they will be able to crack down on these eyesores. Unprompted, I was subsequently assured that Red Rock is owned and operated by Levi Eichenstien who has been in the business for 30 years and therefore would never do anything which is non compliant with NYC law. The funny thing is that 30 years in the business to me, makes it more likely that you would break the law as you have had time to properly adapt to the intricate media landscape and exploit the tiny loopholes which can be incredibly profitable.

Update: These signs are not under the DOB's jurisdiction as they are on the sidewalk and not affixed to a building. Time for some investigative work.

Ill keep my eyes open and I suggest you do the same. Send us pics of these offending food carts and we will see what we can do to get these ads off our city streets.

Red Rock Media Website [HERE]

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