<body> Public Ad Campaign: Ready For Personalized Street Ads That Track Your Smartphone?
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Friday, August 9, 2013

Ready For Personalized Street Ads That Track Your Smartphone?

VIA: Gothamist
Bombproof recycling bins installed throughout London before the 2012 Olympics feature internet-connected digital screens that advertisers can purchase time on (and the city can use for PSA announcements). We have something similar here in NYC, with digital ads inside and outside subways, for instance. But what's new in London is that a startup company called Renew is now experimenting with using WiFi to track passersby through their smartphones, with the ultimate goal of targeting individuals with personalized commercials. Yes, just like Minority Report. Quartz reports: More [Here]

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