<body> Public Ad Campaign: FOLKE KOEBBERLING / MARTIN KALTWASSER - Haltestelle/Stop 2009
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Thursday, September 5, 2013

FOLKE KOEBBERLING / MARTIN KALTWASSER - Haltestelle/Stop 2009

A disused bus shelter from Linz Transport was put up at one of the busy bridge heads of Nibelungenbr├╝cke. Inspired by east European models, we turned the shelter into an informal billboard to advertise the project 52 Ways to Change the World. This introduced winning ideas on how to make the world a better place, drawn from an international competition. The shelter also provided extra space for the general public in Linz to post their own messages and use the shelter as an information exchange. In Eastern Europe, bus shelters often served as informal information exchanges during socialist times, a function that is now disappearing. This is due to the fact that bus shelters have become an integral part of privatized city marketing efforts, barring anyone who is not paying from using potential urban public visual communications platforms. Any informal transgression that makes bus shelters less dreary is removed within twenty-four hours. The location for our shelter was one of the most prominent A1 positions in Linz, where advertising would be most lucrative. With this shelter we were paying tribute to unfettered informal urban com-munication for fifty-two weeks. More [HERE]

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