<body> Public Ad Campaign: RFP To Revamp NYC Payphone Infrastructure For The Digital Age
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Friday, May 2, 2014

RFP To Revamp NYC Payphone Infrastructure For The Digital Age

this RFP from the NYC DoITT and found out there are big changes to the NYC Pay phone landscape finally making it down the pipes. I suggest taking a full look at the RFP below as there are good things for the city and bad. For instance a good thing is more than 50% of revenue and 5% of total advertising space must be given to the city, which I believe is up from previous arrangements made with Titan media and the other 9 companies that still retain contracts. In fact those contracts end this October, which is why this RFP is coming out now. A not so good thing about this request is that it requires the pay phone infrastructure to grow so that WiFi connectivity can blanket the city more uniformly than pay phone infrastructure does. With this growth comes more advertising and the number and ubiquity of advertising on our streets will grow due to this effort.

THE CITY OF NEW YORK
OFFICE OF THE MAYOR
NEW YORK, NY 10007

FOR IMMEDIATE RELEASEMay 1, 2014
No. 193
       NEW YORK CITY ISSUES REQUEST FOR PROPOSALS TO BUILD
CITYWIDE WI-FI NETWORK AND STATE-OF-THE-ART INFORMATION HUBS
New public communication points to be distributed across the five boroughs to provide free Wi-Fi, free calling to 911 and 311, and at least $17.5 million in annual city revenue
NEW YORK—New York City, through its Department of Information Technology and Telecommunications (DoITT), issued a Request for Proposals (RFP) for the creation of a robust, citywide network of Internet hotspots that will constitute one of the largest free Wi-Fi networks in the country, greatly increasing access to broadband connectivity across the five boroughs. By replacing the aging network of public pay telephones with state-of-the-art public connection points, the city aims to transform the physical streetscape—and New Yorkers’ access to information—while also creating new local jobs for the development, servicing and maintenance of the structures.
“This administration has committed to making New York City work better for every community, and this RFP for free outdoor Wi-Fi is a down payment on that promise,” said Mayor Bill de Blasio. “For years, the question was, ‘What to do with payphones?’ and now we have an answer. By using a historic part of New York’s street fabric, we can significantly enhance public availability of increasingly-vital broadband access, invite new and innovative digital services, and increase revenue to the city—all at absolutely no cost to taxpayers.”
“The digital age holds great potential to better deliver services, and by reimaging 20th Century payphones as 21st Century connection points, we’re making broadband access more equitable and accessible to every New Yorker, said Counsel to the Mayor, Maya Wiley. “DoITT is leading the way for a more wired city. I commend the agency for its work on this initiative, as well as the hundreds of individuals from across the city and country that have provided valuable feedback as we crafted this solicitation.”
Full RFP download [HERE]

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