<body> Public Ad Campaign: Zaha Hadid attempts to rethink roadside advertising with billboard design
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Tuesday, December 2, 2014

Zaha Hadid attempts to rethink roadside advertising with billboard design

Designs have been revealed for one of Zaha Hadid's smallest new structures – an advertising billboard for a stretch of road in west London that the architect says will "create a new genre in the roadside advertising canon".

Zaha Hadid was commissioned by outdoor advertising company JCDecaux to design a "curved and flowing" billboard for a narrow plot of land on the south side of West Cromwell Road – one of the main routes into central London from Heathrow airport. More [HERE]

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