Protests as Sydney Opera House turned into billboard to advertise horse racing

VIA: Dezeen

The Jørn Utzon-designed Sydney Opera House has been lit up with graphics to advertising a horse race, prompting protests from designers and locals.

More [HERE]

Zaha Hadid Architects transforms the classic billboard into public art

VIA: Archinect

Zaha Hadid Architects has created a new design for street advertising with JCDecaux Group, a multinational corporation known for its bus-stop advertising systems and billboards. Creating a sculptural advertising approach, the firm's design reinvents the classic billboard into public art. Brands have been invited to bid for placement on the 85 by 20 foot screen structure. So far Audi and Coty are the first to sign up. More [HERE]

Cultural Hijack Website

If you don't already know about the website Cultural Hijack, it's well worth taking a look at some of the projects and artists they highlight. Some ad takeover work, but also an assortment of other relevant projects.

Zaha Hadid attempts to rethink roadside advertising with billboard design

Designs have been revealed for one of Zaha Hadid's smallest new structures – an advertising billboard for a stretch of road in west London that the architect says will "create a new genre in the roadside advertising canon".

Zaha Hadid was commissioned by outdoor advertising company JCDecaux to design a "curved and flowing" billboard for a narrow plot of land on the south side of West Cromwell Road – one of the main routes into central London from Heathrow airport. More [HERE]