This little rant by Jared Brey is one of the most succinct and compelling arguments against outdoor advertising, particularly on municipal infrastructure, that I have ever read. The quote below is so good I had to put it directly into this post but read the rest of the article for more interesting observations about why advertising on municipal buildings is a terrible fucking idea!
Two, this proposal will supposedly generate “up to $500,000” a year, which is a glass-half-full way of saying it will generate less than $500,000 a year. Half a million dollars is no pittance, of course, and in a poor city like Philadelphia, every penny helps. But $500,000 is just 0.0125 percent of the $4 billion municipal budget. For comparison’s sake, that same portion of the $41,233 median income in Philadelphia is just five dollars and 15 cents. If someone asked you to hang a billboard on your front door and promised you “up to” $5.15 a year in return, what would you say? I know what I’d say: Get right the fuck out of here, please, sir. Read more [HERE
Labels: billboards, criticism, Philadelphia